Monday, October 21, 2013

How to Get More New Restaurant Customers the Easy Way

The Greatest Product in a long time, to help the small restaurant owner is probably real close to you. The SmartPhone! More good news, although there is a real good chance you already have one, you can grow your business without even owning one or knowing how to work one!
Lets go further with an explanation. First, Two separate surveys confirmed that smartphone penetration has not only passed half of all mobile subscribers, but has gone well beyond 50% of all adult Americans for the first time. (this was put out by Forbes)
As popular as smartphones are overall, for young people, they're nearly essential. In the 18-34 demographic, penetration is 80% and the limiting factor is mostly money. For those earning $75,000 and up, 90% have a smartphone already. Interestingly enough, for the elderly, the economic differences are more pronounced. Only 8% of seniors earning under $30,000 have a smartphone while those in the $75,000+ bracket are five times more likely to have one, at 43%. Obviously, these numbers will continue to rise as people age into the older demographics but it's also likely there will be a faster shift here than some might expect.
Now that people can buy a smartphone for under a hundred dollars, this market will grow faster than ever!
To Recap: This means that the most smartphones are already in the hands of the people that tend to spend more in Restaurants!
Now, Lets See how this all works. Google claims that there are more Search's for Local Business on smartphones today than on home or office P/C's. Google and all the rest of the search engines know, and keep track of every search made, including home and office P/C's and smartphones. How will that help you?
Every time someone searches for say "Mexican Restaurant-in Your City, they keep track of it. Every time someone searches for say "Italian Restaurant-in Your City, they keep track of it. Every time someone searches for say "Seafood Restaurant-in Your City, they keep track of it. OK, you get the ideal by now.

In even a small city of 2,000 population, there are now from 400 to 500 hundred searches per month for about every kind of restaurant. That's 13 to 16 searches per day for Your Kind of Restaurant. Are they finding Your or Your Competition?
These people that are searching for these types of business are a Starving Crowd! The Ultimate *Money Getting* Shortcut
To drive this point home to ya... let me steal ruthlessly from Gary Halbert. (This dude had a little common sense.)
Gary used to ask?
If you owned a hotdog stand and you could have JUST ONE advantage over your competition...
What advantage would you want?
Really think about this for a second... okay?
When Gary asked this... he got all kinds of answers.
-One guy said he'd want the best tasting hot dogs.
-One dude said he'd want the best location.
-One fella said he'd want the best employees.
-Another... The best equipment that cooks hot dogs faster than the other guy.
Ya know what Gary said?
He said THEY WERE ALL WRONG.
Yep.
Then it would be blackly silent as they all waited for Gary to speak.
He'd say that if he could have just one advantage... it would be...
A STARVING CROWD
See, it's PEOPLE with wants, needs and desires that ultimately pull out their wallets
and purses... whip out their credit cards and transfer that money to you.

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